Promotions
Updated over a week ago

Index


What is a promotion?

Promotions allow you to offer various bonuses to your customers (such as free products or discounts), if certain conditions are met.

A list of all promotions in your store appears on a special page.

Fyaril supports two types of promotions:

  • Catalog promotions allow you to set discounts on products and categories, and to specify conditions for those discounts. These discounts are displayed right in the catalog: on product and category pages.

  • Cart promotions allow you to set discounts and offer various bonuses: coupons, free shipping, free products, reward points, membership in a specific user group, etc. The list of possible conditions for those bonuses is bigger. The bonuses aren’t displayed in the catalog, but only on cart and checkout pages

How to set up a Promotion

  • Click the + button in the top right corner and choose Add cart promotion or Add catalog promotion (What is a promotion?).

  • The promotion creation form will open. Fill in the information on the General tab:

    • Name - the name of the promotion as it appears to customers and in the Administration panel.

    • Detailed description - the full description of the promotion. It appears on a special page that lists all promotions in your store.

    • Short description - the description of the promotion as it appears on the storefront when a customer views an order (My account > Orders).

    • Image - add an image for your promotion. It appears next to the detailed descriptions on a special page that lists all promotions in your store.

    • Use available period - if you tick this checkbox, the promotion will only be available for a period of time that you specify:

      • Available from - the date when the promotion becomes available to customers.

      • Available till - the date when the promotion ends.

    • Priority - the order in which the promotions are applied. For example, 1 is a higher priority than 10; 0 is the highest priority. Promotions with higher priority will be applied first.

      • If two promotions have the same priority, they are applied in the same order as they are retrieved from the database.

    • Stop other rules - if you tick this checkbox, other promotions won’t apply to an order when the current promotion is applied.

      • The Stop other rules checkbox doesn’t affect the promotions of other types. For example, a cart promotion can’t stop a catalog promotion.

    • Status - the status of the promotion (Active, Hidden, or Disabled).

  • Once you fill in all the information in the general tab, switch to the Conditions tab. This tab determines in what cases the promotion applies.

  • Click the Add condition button and choose the condition from the dropdown list. Most conditions require you to enter additional information.

  • You can create multiple conditions. Please note the phrase at the top of the condition list: If all/any of these conditions are true/false. By choosing between all and any, and true and false, you determine when the promotion applies.

  • Switch the Bonuses tab. This tab determines what bonuses are given when a promotion applies.

  • Click the Add bonus button and select a bonus from the dropdown list. Most bonuses require you to enter additional information.

  • Switch to the Storefronts tab (available only in Multi-Vendor) and add the storefronts you want the promotion to work on.

  • Click the Create button.


How to: Cart Promotions

  • In the Administration panel, go to Marketing > Promotions.

  • Click the + button in the top right corner and choose Add cart promotion.

  • Fill in the fields on the General tab. Make sure your promotion has a Name, and that the Status is set to Active.

  • Switch to the Conditions tab.

  • Click the Add condition button and select the condition you desire from the dropdown list.

  • Coupon Codes

    • Your promotion can use either one, or multiple coupon codes:

      • To use one coupon code: choose equal and enter the coupon code. Don’t use commas (,) in the code.

      • To use multiple coupon codes: choose in and enter multiple coupon codes separated by commas without spaces after them. For example, to have codes test1, test2, and test3, enter them like this:

        • test1,test2,test3

  • Give Discount When Cart Has Specific Number of Products

    • Select Total products in the cart. Then choose one of its variants from the dropdown list, and enter the number of products.

      • For example, let’s choose greater, then enter 5. A customer would have to add at least 6 items to cart, or the promotion wouldn’t apply.

    • You can add multiple conditions that way; for example, greater than 5 and equal or less than 10.

    • Choose any bonus from the dropdown menu and configure it. For example, let’s choose Order discount with to percentage of the original price, then set the percentage to 10. That way customer will get a 90% discount on order subtotal (new subtotal = 10% of the original subtotal).

    • The shipping cost won’t be affected by this discount.

    • Click the Create button.

  • Give Discount on Order if Order Subtotal Exceeds Certain Value

    • Select Order subtotal from the dropdown list. Then choose equal or greater and enter the desired subtotal value in the primary currency of your store.

    • By subtotal we mean the combined price of all products that are currently in the cart.

    • Switch to the Bonuses tab and click the Add bonus button.

    • Choose any bonus from the dropdown list, and configure that bonus. For example, let’s choose Order discount with by fixed amount, then set the value to 10. That way a customer will get a discount on order subtotal. The size of the discount will be 10 units in the primary currency of your store.

    • Click the Create button.

  • Give Discount on Order for Buying Two Specific Products Together

    • Select Products in the dropdown list, then choose in and click the Add products button.

    • A pop-up window will open. Find a product that the customer must add to cart to be eligible for the promotion, tick that product’s checkbox, and click Add products and close.

    • Make sure that the phrase at the top of the condition list is If all of these conditions are true.

    • Switch to the Bonuses tab and click the Add bonus button.

    • Choose any bonus from the dropdown list, and configure that bonus. For example, let’s choose Order discount with to fixed amount, then set the value to 20. That way order subtotal will be set to 20 units in the primary currency of your store, unless the subtotal is already lower than 20.

    • The discount will not affect the price of shipping.

    • Click the Create button.

  • Give Free Product if Order Subtotal Exceeds Certain Value

    • Select Order subtotal from the dropdown list. Then choose equal or greater and enter the desired subtotal value in the primary currency of your store.

    • By subtotal we mean the combined price of all products that are currently in the cart.

    • Switch to the Bonuses tab and click the Add bonus button.

    • Select Free products from the dropdown list, then click the Add product button.

    • A pop-up window will open. Find a product you’d like to give, tick the checkbox of that product, and click Add products and close.

    • Click the Create button. The free product will be added to cart when the conditions of the promotion are met.

  • Offer Free Shipping for Buying a Certain Product

    • Choose Products in the dropdown list, then click Add product.

    • Tick the checkboxes of one or multiple products from the list. A customer will have to add any of them to cart to be eligible for the promotion.

    • Click Add products and close.

    • If you want the promotion to apply only when a customer buys several different products, add those products as separate conditions. Make sure that the phrase above the list of conditions says If all of these conditions are true.

    • Switch to the Bonuses tab and click Add bonus.

    • Select Free shipping from the dropdown list and choose a shipping method.

    • If you’d like to give free shipping for multiple shipping methods, add those methods as separate bonuses.

    • Click Create.

  • Give Gift Certificate to Member of User Group if Order Subtotal Exceeds Some Value

    • Select Order subtotal from the dropdown list. Then choose equal or greater and enter the desired subtotal value in the primary currency of your store.

    • By subtotal we mean the combined price of all products that are currently in the cart.

    • Click the Add condition button again. This will add a second condition that must be met before the promotion applies.

    • Select User group from the dropdown list. Then choose equal and pick the desired user group in the next select box.

    • Make sure that the phrase at the top of the condition list is If all of these conditions are true.

    • Switch to the Bonuses tab and click the Add bonus button.

    • Select Gift certificate from the dropdown list, then enter the desired value in the primary currency of your store.

    • Click the Create button.

  • Switch to the Bonuses tab and click the Add bonus button.

  • Choose any desired bonus and configure it.

  • Click the Create button.


How To: Catalog Promotions

  • In the Administration panel, go to Marketing > Promotions.

  • Click the + button in the top right corner and choose Add catalog promotion.

  • Fill in the fields on the General tab. Make sure your promotion has a Name, and that the Status is set to Active.

  • Switch to the Conditions tab.

  • Click the Add condition button and select the condition you desire from the dropdown list.

  • Create Discount on Products from Specific Categories

    • Select Categories from the dropdown list.

    • Choose in or not in, then click the Add categories button:

      • If you choose in, all products that belong to any added category will have a discount.

      • If you choose not in, all products will have a discount, except for the products in any of the added categories.

    • Switch to the Bonuses tab and click the Add bonus button.

    • Select the Product discount bonus from the dropdown list. Choose how the discount will be applied and enter the size of the discount. For example, let’s enter 20. Here’s the various ways of how the discount will work in that case:

      • To percentage of the original price: the eligible products will cost 20% of their original price.

      • By percentage of the original price: the eligible products will cost 80% of their original price (price with discount = original price - 20%).

      • To fixed amount: the price of the eligible products will be set to 20 units of the primary currency of your store, unless those products already have lower prices.

      • By fixed amount: the price of the eligible products will be lower by 20 units of the primary currency of your store (price with discount = original price - 20)

    • Click the Create button.

  • Give Discounts to Specific User Groups

    • Select the User group condition from the dropdown list. Then choose equal and select the user group. For example, the Wholesale user group in the picture below.

    • If you change equal to not equal, then every user, except for the members of the selected group, will get a discount.

    • Switch to the Bonuses tab and click the Add bonus button.

    • Select the Product discount bonus from the dropdown list. Choose how the discount will be applied and enter the size of the discount. For example, let’s enter 5. Here’s the various ways of how the discount will work in that case:

      • To percentage of the original price: products will cost 5% of their original price.

      • By percentage of the original price: products will cost 95% of their original price (price with discount = original price - 5%).

      • To fixed amount: the price of products will be set to 5 units of the primary currency of your store, unless those products already have prices lower than 5.

      • By fixed amount: the price of products will be lower by 20 units of the primary currency of your store (price with discount = original price - 5).

    • Unless you specify other conditions, the discount will apply to all products in your store.

    • Click the Create button. Now the members of the selected user group will see the discount on product and category pages.


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