Seller General FAQ
Updated over a week ago


I want to sell my products in Europe. How can I sell on Fyaril?

As a first step, apply to become a seller. This will help us create a seller account for you. We will share login details to your registered email address if your credentials are valid. For next steps, you can follow instructions in your account.

How can selling on Fyaril help my Business?

In 2021, 3 out of 4 Europeans bought something on an e-commerce site. Seller on Fyaril can sell to 748 million European population which includes 5.5 million Indian and south Asian origin consumers. Fyaril opens up global opportunities, particularly entire European region as an additional market for your existing business with minimal effort from you.

Do I need European bank account or VAT number to sell on Fyaril?

No! It is not necessary to have a bank account or VAT number in Europe. You can become a supplier on Fyaril's Global marketplace with your Indian GST / PAN numbers. When you are ready for international expansion, we will help you to create a setup in Europe.

However, if you already have EU VAT number, you can be a seller on Fyaril as a European vendor with your European credentials.

You just need to receive order – pack goods – handover package to the delivery partner.

We are already selling on an e-commerce marketplaces in India. Can I still sell on Fyaril?

Yes! In fact, you are a step closer to selling globally on Fyaril. Just apply for a vendor account, upload digital inventory through vendor panel and start receiving orders from Europe.

I own a brand and sell my products on e-commerce marketplaces in India and/or abroad. Can I sell on Fyaril?

Yes! In fact, Fyaril is created with a vision to take trusted Indian brands Global. You can start by signing up as B2C vendor and as your sales grow, you will be able to store goods in Europe for quick fulfilment. Fyaril is a fantastic platform to learn about new geography, customer preferences and grow in a risk & investment free manner.

Just apply for a vendor account, Complete KYC for a brand. You will receive Top Brand badge which will be displayed on your every product page.

Returns: What happens if a customer returns an item?

Our goal is to minimise returns and maximise profits for you. To achieve, we discourage returning goods to India as this may not be cost effective solution unless value of shipment is large enough to justify administration needed. To ease life of vendor on returns, we offer return credits to each vendor depending on the credit rating or 10% of monthly sales whichever is lower after first 6 months on the platform. Once you have reached return rate beyond credit limit then, some correction in sales approach may be needed. This means, we will have review returned products along with the vendor to find ways to reduce return rate, customers with highest return rate will be restricted and Fyaril will offer free storage of returned goods for 30 - 60 days in Europe. You only pay for repackaging if needed. You will have opportunity to sell your goods during this time. After free storage period is over, you will a choice either to start paying for the storage or decide to recycle the item or import back to India. For defective items received by the customers, Fyaril will charge a fee to recycle the item.

Sellers should upload terms and conditions for their store on Fyaril seller profile. During the checkout process customers explicitly need to agree to seller's terms and conditions .Sellers can mention store's return policy in terms and conditions. Find instructions on How to update store's terms and conditions here.

What about fluctuation in currency? How can I benefit from higher exchange rate?

Fyaril uses live exchange rates from recognized exchanges. Customer always pays in local currency and you will be paid in Indian rupees if vendor currency is Indian rupees. We will always be transparent about exchange rates on the days of applicable transactions. You can select currency of your vendor store while signing up.

I have European VAT number, Can I sell goods on Fyaril?

Yes, apply for a vendor account, upload your digital inventory and sell on Fyaril. If you already have your goods stored in Europe, we pick goods from your warehouse and deliver them to the customer. If you do not have goods stored in Europe, we can help you to ship them in Europe.

I’m not aware of compliances, regulations required to sell in Europe. Can I still sell in Europe?

Yes, we are making it easy for vendors to be compliant. In simple way, for your products, we will help you to understand European compliance requirements and regulations. From time to time, Fyaril plans to offer free training, webinar for guidance to sellers to understand European market and learn. Once you are compliant to sell in Europe, you can keep yourself informed, maintain compliance to be able to continue to sell on Fyaril.

What plans are available for vendors to sell on Fyaril platform?

Please refer to Seller Plans.

What are the payment terms - How do I get paid for the goods sold?

We initiate payments every week. Depending on your plan and eligibility of the order, payout will happen automatically. To enable smooth payouts, please complete KYC (verified badge) and update your bank account details in your Fyaril Vendor panel.

Who pays payment gateway commission?

Fyaril offers range of payment options to the customers so that they can use their most trusted payment solution. Each payment gateway has their own commission structure. Typically, this is paid by the customer. In some cases, Fyaril pays the payment gateway fees. We are always transparent about payment processing charges that you customer needs to pay.

Do I need to pay any transaction fee?

Depending on the product you are selling and your vendor plan, we charge from 5 to 20% transaction commission per order value.

I have no idea about European customer choices? How can I maximise sales?

From time to time, Fyaril plans to offer free training, webinar for guidance to sellers to understand European market and learn. The more you learn the more you earn!

How can I promote my products?

You will have plenty of options to choose from to promote your products. Through your Fyaril vendor panel you can opt for various campaigns on Fyaril platform to highlight your products. Fyaril conducts social media, print media, event sponsorship, marketing campaigns to be able to take your products deep and wide to the customers. Through your vendor panel, you will have opportunity to participate in paid and free promotional activities.


Fyaril uses various service providers to ensure your products are delivered to the customers on time. Depending on your plan, you can use either Fyaril’s fulfilment for shipping or your own carrier. Most important aspect of shipping is that goods need to be delivered to the customer on time.

Customs handling

In India as well as in Europe, Fyaril uses industry’s best customs agents who are experts in their profession. As a B2C vendor, do not need to manage this. If there is a query or request for more information about your products from customs, we will reach out to you.

If your vendor plan is B2C - Exporter, then you are responsible for complete fulfilment of the order including export clearance. Fyaril will take care of import and delivery of the goods to the customer in destination country.


We are partnering with various 3rd party logistics companies across Europe to provide you warehouses at the best locations, costs and provide best quality service. At present, you can store goods in Sweden, Spain, Germany and UK. To use warehouses in Europe, you need to have Fyaril’s B2B vendor plans. We may consider providing warehousing services for specialised and niche products even if you do not meet criteria criteria for B2B plans, please write to us on

Is the Fyaril platform purely to connect seller with buyer? Will you be charging any commission for processing orders and facilitating payments between sellers & buyers?

Fyaril is an international platform which expects the vendor to upload their price without taxes and commission depending on destination country. When customer places order they see their landed cost which includes Fyaril fulfillment charges+ commission and taxes and duties for their respective country / location. Sellers are required to upload prices without considering taxes (not even GST for india).

For shipment- We expect seller should consider that they are responsible for shipping within india. For international orders they are expected to ship the product to Fyaril Pune or Mumbai warehouse. This Shipping cost (within India) should be included to vendor price.

For international shipping vendor can choose express shipping (Shiprocket) in this case the product are picked directly from vendor warehouse. This shipping cost is paid by the customer. In other cases vendor is expected to ship it to Fyaril warehouse ( in case of International shipping)

We work only 5 days a week. We are not available on weekends and public holidays. How can we update the terms and conditions?

This would not be an issue. You can update your terms and condition on your vendor panel. We allow vendors to have specific terms and conditions for buyers and it doesn’t require any special agreement for the same. How to update store's terms and conditions here.

We do not entertain international returns as packaging of our products is difficult and if not done correctly - products can break, tear and damage extensively. Can this to be entailed in our agreement accordingly?

This can be mentioned in your terms and conditions so that the customer can choose to buy accordingly. Here you can also mention that product is not returnable. In case of any returned product within the return credit period, Fyaril will pay the vendor as well as customer.

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